Advertising Production Resources (APR): Kantata SX and Power BI Case Study
Advertising Production Resources (APR) leverages their expertise to advise clients by providing insights, guiding processes, and finding cost efficiencies to help marketers more effectively produce their creative content. APR implemented the Kantata SX (formerly Kimble) professional services automation (PSA) tool in 2020/2021. Additional support was needed outside of the customer service provided by Kantata, to extend the reporting capabilities of the tool and improve the visibility and management of our portfolio of client accounts for key internal stakeholders. APR’s goal was to implement Power BI to provide more robust services and insights to their clients.
